Flea Adverts

Mirroring the jewelers and watchmakers of the 19th Century, Swiss Watch Makers International Watch Co. Schaffhausen have used a flea to show just how small and intricate they can make their watch parts.



Working with Agency Jung von Matt from Germany, IWC have created a series of adverts showing their "Passion for Detail", as well as the Flea Circus Advert, their adverts also include a tiny dartboard and a tiny labyrinth style game.